Terms of Service

1. Acceptance

These Terms of Service (“Terms”) are a binding agreement between you and the operator of the aura mobile app and the tryaura.datingwebsite (“aura”, “we”, “us”). By installing the app, creating an account, submitting a waitlist email, applying to the creator program, or otherwise using any part of the service, you agree to these Terms. If you do not agree, do not use the service.

2. What aura is

aura is an AI-powered dating coach. You upload screenshots or paste text from your dating conversations and we return reply suggestions, conversation intelligence, and a Rizz Score. Outputs are AI-generated suggestions, not guarantees. Real conversations involve real people; you remain responsible for what you actually send.

3. Eligibility

You must be at least 17 years old to use aura. NSFW reply suggestions are available only to paid subscribers who have separately confirmed they are 18 or older. The creator program at /creators requires applicants to be 18 or older. If you are accessing aura on behalf of an organisation you confirm you have authority to bind it.

4. Acceptable use

You agree not to:

• Upload, generate, or solicit content depicting minors in any sexualised, suggestive, or exploitative context. Zero tolerance — a single confirmed violation results in permanent termination and, where required by law, a report to authorities.
• Upload content you do not have the right to share, or content whose upload would violate someone else’s privacy in your jurisdiction.
• Use aura to harass, stalk, threaten, defame, impersonate, or harm anyone — including the people you are conversing with.
• Attempt to circumvent rate limits, moderation, payment gates, the strike system, or any other technical control.
• Reverse-engineer, decompile, or attempt to extract the AI prompts, models, scoring algorithms, or any other proprietary component.
• Use bots, scrapers, or other automated tools to access the service outside the official app.
• Use aura in a way that violates the laws of your country or region, including any local restrictions on adult content.
• Resell, sublicense, or commercially exploit any output of the service without our prior written agreement.

5. Content you upload

You retain ownership of the content you upload (screenshots, pasted text, bio text, written wins, profile fields). By uploading you grant aura a worldwide, non-exclusive, royalty-free licence to host, process, and display that content for the limited purpose of providing the service to you, plus the limited public display rights described in §6 for content you choose to publish. This licence terminates when the content is deleted — either automatically per the retention schedule in our Privacy Policy or because you deleted it.

6. Community features (Wins, Battles)

If you submit a Win or a Battle and we approve it, the content you submitted is published inside the app to other users. Wins are anonymous by default; you can choose to attach a leaderboard display name. Once a Win or Battle is published, other users may have already seen it before you delete it. We will remove published content from future views when you delete it; we cannot retract past views. Do not publish anything you would not be comfortable being seen by other users.

7. NSFW content

NSFW reply suggestions are available only to paid subscribers who have separately confirmed they are 18 or older. Both checks are enforced server-side at every request. aura does not generate, and will not generate, sexual content involving minors, non-consensual sexual content, or content sexualising real identifiable third parties. AI outputs pass through automated safety classifiers; the three-strike system in §10 applies to attempts to elicit or upload prohibited content.

8. Subscriptions and payments

aura is sold as a single subscription, billed weekly through the Apple App Store or Google Play Store.

• Price: $7.99 per week (App Store Tier 8 or local equivalent in your store currency).
• Free trial: 3 days, run by Apple/Google as a standard introductory offer. The trial begins when you subscribe.
• Auto-renewal:the subscription auto-renews each week at $7.99 (or local equivalent) unless you cancel at least 24 hours before the end of the current period, per Apple/Google’s standard terms.
• Cancellation:you can cancel at any time in your device’s subscription settings (iOS: Settings › [your name] › Subscriptions; Android: Play Store › Profile › Payments & subscriptions › Subscriptions). Cancellation stops the next renewal; you keep access until the end of the current paid period.
• Refunds: all purchases are processed by the App Store or Play Store, and refund requests are handled by them under their standard policies. We cannot directly refund a store purchase.
• Taxes: displayed prices are exclusive of any sales tax, VAT, or GST that your store collects on our behalf. Any other tax that you owe in your jurisdiction is your responsibility.
• Price changes: if we change the price, the new price applies only to renewals after the change is announced; your store will surface an explicit consent prompt when this happens.

9. Intellectual property

aura, the Rizz Score system, the voice framework, the persona catalogue, the AI prompt pipeline, and the marketing site at tryaura.dating are proprietary. You may not copy, modify, or redistribute any part of the service except as expressly permitted by these Terms. Trademarks belong to their respective owners.

10. Termination, strikes, and appeals

We may suspend or terminate your account if you violate these Terms, if your account is used to attempt prohibited content uploads, or if we are required to do so by law. The image moderation pipeline records a strike each time an upload is rejected for a policy reason; three lifetime strikes automatically freeze further uploads on the account. Termination of your account is irreversible and wipes your data per the Privacy Policy.

If you believe a strike or suspension was issued in error, email support@tryaura.datingwith the approximate time of the affected upload and a brief description; we’ll review and respond within a reasonable time.

11. Service availability

aura is provided on an as-available basis. We do not guarantee uninterrupted access; we rely on third-party infrastructure (Apple, Google, Supabase, Anthropic, OpenAI, RevenueCat, OneSignal, Vercel) and outages happen. We’ll do reasonable engineering work to minimise downtime; we don’t offer a contractual SLA at the consumer tier.

12. Disclaimers

TO THE FULLEST EXTENT PERMITTED BY LAW, AURA IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THE ACCURACY, APPROPRIATENESS, OR EFFECTIVENESS OF ANY AI-GENERATED CONTENT. WE ARE NOT RESPONSIBLE FOR THE OUTCOMES OF CONVERSATIONS WHERE OUR SUGGESTIONS ARE USED.

If you are a consumer in the EEA, UK, or another jurisdiction whose law grants statutory rights that cannot be excluded, nothing in these Terms removes those rights.

13. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, AURA, ITS OPERATOR, AND THEIR OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, RELATIONSHIPS, OR DATA. OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) US$100.

14. Indemnification

You will indemnify and hold harmless aura, its operator, and their officers, employees, and agents from any claim, demand, loss, or damage (including reasonable legal fees) arising out of (a) content you upload or publish, (b) your use of the service in violation of these Terms or applicable law, or (c) your violation of any third party’s rights.

15. Copyright and content removal

If you believe content on aura infringes your copyright or other rights, send a notice to legal@tryaura.dating identifying (a) the work, (b) the location of the allegedly infringing content, (c) your contact information, and (d) a good-faith statement that the use is unauthorised. We will respond to substantiated notices and may remove content while we investigate. Knowingly false notices may be subject to liability under applicable law (including 17 U.S.C. § 512(f) in the United States).

16. Governing law and dispute resolution

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Informal resolution. Before filing any formal claim, please email legal@tryaura.dating and give us 30 days to resolve the issue.

Arbitration.If we can’t resolve a dispute informally, you and we agree to resolve it by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, seated in Wilmington, Delaware (or the closest AAA seat to you). Arbitration is on an individual basis: you and we both waive any right to bring or participate in a class action, class arbitration, or representative action.

Exceptions. Either party may bring a claim in small-claims court if it qualifies. Either party may seek injunctive relief in any court of competent jurisdiction to protect intellectual property rights or stop unauthorised access.

Opt-out. You can opt out of the arbitration agreement by emailing legal@tryaura.datingwithin 30 days of first accepting these Terms with the subject line “Arbitration Opt-Out” and your account email in the body. If you opt out, disputes will be resolved in the state or federal courts located in Wilmington, Delaware, and you and we consent to that jurisdiction.

17. Changes to these Terms

We may update these Terms. Material changes will be announced in the app or by email; the “Last updated” date above always reflects the current version. Continued use after a change means you accept the updated Terms; if you don’t accept them, stop using the service and delete your account.

18. Miscellaneous

These Terms, together with the Privacy Policy, are the entire agreement between you and aura about the service and supersede any prior agreement on the same subject. If any part of these Terms is found unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of substantially all of our assets.

19. Contact

For questions about these Terms: legal@tryaura.dating
For account or billing help: support@tryaura.dating